Website, local SEO, Germany
Urban Werk: a German-language site for house clearance, cleaning and interior work in the Harz
Tommy Reinigung (trading as Urban Werk), based in Bad Harzburg, offers three kinds of work within a 100 km radius. Customers search for each service separately, together with the name of their town, and German rules for websites are strict. We built a site with a page for every service and local coverage of the whole region.
8
service pages
100 km
around Bad Harzburg, the whole Harz
58
articles prepared
Project background
About the client and the market
Urban Werk does house and flat clearances, cleaning (offices, medical practices, windows, cellars and attics, end-of-tenancy cleaning, disinfection) and interior work with laminate flooring and plasterboard. It is based in Bad Harzburg and works within a 100 km radius: Goslar, Wolfenbüttel, Salzgitter, Braunschweig, Hildesheim, Halberstadt, Göttingen, Wolfsburg, Hanover, Magdeburg and towns in the Harz mountains.
Customers in Germany don’t look for “a company that does everything”. They search for “Entrümpelung Goslar” or “Praxisreinigung Wernigerode”, and decide on the strength of Google reviews. On top of that, a German website must have an Impressum, a privacy policy and cookie consent.
The challenge
What needed solving
- Three kinds of work and eight services that need to be clearly separated.
- A wide area: the town, its surroundings and the mountain towns of the Harz.
- Legal compliance: Impressum, Datenschutz and GDPR consent.
- Quick contact and reliable email delivery from the form.
The solution
What we did
We built a German-language site in Elementor, with a separate page for every service and an “About us” page listing the towns and Harz villages the company covers. Every page has a free quote form and a WhatsApp button. Cookies are GDPR-compliant, and the form sends email via SMTP. For local SEO we prepared 58 articles that are published to a plan.
- German-language website (Elementor)
- 8 service pages under a single “Leistungen” page
- Coverage of 100 km around Bad Harzburg, including the Harz
- Free quote form and WhatsApp
- Google reviews on the site
- Impressum, Datenschutz and CookieAdmin consent
- WP Mail SMTP for reliable email
- 58 prepared articles for local SEO
In detail
How the solution is set up
A page for every service
Entrümpelung and Wohnungsauflösung (clearances), cellar and attic cleaning, end-of-tenancy cleaning, disinfection and odour removal, office, practice and window cleaning, and interior work. 8 service pages in total.
Local coverage
The “About us” page lists the towns within 100 km and the places in the Harz (Goslar, Clausthal-Zellerfeld, Braunlage, Wernigerode, Osterode, Thale, Quedlinburg, Nordhausen), because customers search for the service together with the name of their town.
Trust
The site has a Google reviews block and a link to all reviews. After every job the company asks the client for an honest review.
Legal compliance
Impressum and Datenschutz in line with German law, CookieAdmin cookie consent, and consent to data processing on the form.
Content to a plan
58 articles have been prepared as drafts and are being published gradually, so that every service and area gets content to support it.
Process
How we worked, step by step
- Map of services and places. We listed the services and towns the company covers, and how people search for them.
- Site structure. We created a “Leistungen” page and a page for every service.
- Contact and trust. We added the quote form, WhatsApp and Google reviews.
- The legal side. We set up the Impressum, Datenschutz, cookie consent and SMTP.
- Content. We prepared 58 articles that are published to a plan.
SEO · AEO · GEO
Visibility in Google and AI search
Clear service pages with a short description of what is included answer questions such as “Entrümpelung Bad Harzburg was kostet”, which German users increasingly put to AI assistants too. The list of towns and villages helps Google and AI tools understand where the company works.
For AI recommendations, reviews and consistent company details are decisive. That is why the reviews block is linked to the company’s Google profile.
Where it stands today
What is on the site today
The state of the site on 1 November 2026:
- 8 published service pages
- Coverage of 100 km around Bad Harzburg, including the Harz
- 58 articles ready for publication
- Impressum, Datenschutz, GDPR consent and SMTP
We don’t publish enquiry figures without the client’s consent.
Lessons
What you can apply to your own project
- Every service deserves its own page, especially in a smaller region.
- List the places you cover, because people search with the name of their town.
- For the German market, legal compliance is not optional.
- Ask for a review after every job.
Who this approach is for
Who this approach suits
A site like this suits smaller businesses with several lines of work covering a wide area around one town, whether in Germany, Austria or Serbia. Customers search for the service with the name of their town, so the site has to show both what the business does and where it works.
- House clearance, cleaning and renovation businesses
- Services covering a 50 to 100 km radius
- Businesses working in German-speaking markets
- Businesses building their reputation through Google reviews
Technology
- WordPress
- Elementor
- CookieAdmin Pro
- WP Mail SMTP
- Code Snippets
Related services
Services used in this project
FAQ
Questions about the Urban Werk project
Yes. Urban Werk is a German-language site with local SEO that complies with German regulations.
A page with details of the site owner that German law requires.
Customers search for the service with the name of their town. The list of places helps Google understand where the company works.
Eight, each on its own page: from house clearances to interior work.
The form sends an email via SMTP, and the WhatsApp button opens a chat in one click.
Key lessons
What Urban Werk shows about local SEO in Germany
Urban Werk is a good example of a business doing several different kinds of work across a wider region. Someone looking for a flat clearance isn’t looking for the same thing as someone who needs a medical practice cleaned or laminate fitted. That is why Urban Werk has a separate page for every service, with the names of the towns where the company works.
What turned out to matter most
- One service, one page. Each page answers the questions customers ask about that kind of job: what is included, how long it takes and how to book.
- Regional coverage without fake addresses. Urban Werk describes its 100 km service area instead of creating pages that make it look as if the company has an office in every town.
- German legal rules. The Impressum, privacy policy and cookie rules are all done in line with the regulations.
- Content prepared ahead. 58 articles have been prepared for Urban Werk and are published on a schedule.
If your business works in a foreign market, have a look at marketing for the EU market and local SEO. Google publishes its guidelines for representing local businesses in the Google Business Profile guidelines.
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