Social media management
Social media management and Meta advertising
We plan, design and publish content on Instagram and Facebook, and run Meta ads that bring customers to your website or shop.
What's included
Real work, not promises
Every item comes with its own deadline and its own measure of success.
Content plan
A monthly plan of topics aligned with your offer, the season and your promotions.
Post design
Visuals in your style, for the feed, Stories and Reels.
Regular posting
4 posts and 3 Stories a week, plus 2 videos a month.
Meta ads
Facebook and Instagram campaigns targeted by location and interests.
Meta catalogue
Connecting your online store to a Facebook and Instagram shop.
Reporting
Reach, engagement and, most importantly, visits and enquiries from social media.
What social media management includes
Social media management means your Instagram and Facebook profiles work as an active sales channel, not a forgotten page whose last post is a year old. We plan topics, create visuals, write copy, post regularly and run Meta ads that bring in customers.
People check you on social media even when they found you on Google. An active, tidy profile with real photos and reviews is often the last step before they call.
A monthly content plan
Every month we make a posting plan aligned with your offer, the season and your promotions. We rotate four types of content: proof (finished work, reviews), useful (tips, answers to questions), behind the scenes (team, process) and offers (promotions, new products). You approve the plan in advance, so there are no surprises.
Design, copy and video
Visuals are made in your style, for the feed, Stories and Reels. Copy is short, clear and ends with a call to action. Short vertical video reaches the most new people, so we edit the footage you send us into Reels formats. A phone video in good light often works better than an expensive production.
Meta ads that bring customers
The organic reach of a business profile is small, so we boost good content with ads. We set up the Meta Pixel and Conversions API, connect your store’s catalogue, build sales and remarketing campaigns and track enquiries and purchases, not just likes. Where your audience calls for it, we also run separate ads in English, German or Hungarian. More in our guide to Meta advertising.
Which networks suit your business
Instagram for products and services that look good, Facebook for local and older audiences, TikTok for younger audiences and brands that can film regularly, LinkedIn for B2B. You don’t have to be everywhere. We recommend one or two networks done well. More in our guide Social media management for businesses.
How we measure success
In the monthly report you see reach and engagement, but above all messages and enquiries from your profiles, website clicks tagged with UTM parameters, sales from campaigns and growth in searches for your brand name on Google. If people search for your name more after your posts, social media is doing its job.
What a monthly calendar looks like
An example schedule for a business posting four times a week. The mix changes with the industry and the goals:
| Post type | Share | Example |
|---|---|---|
| Useful and educational | about a third | Tips, answers to common questions, “how to…” |
| Proof and trust | about a quarter | Work, before and after, customer reviews |
| Behind the scenes | about a fifth | The team, how you work, new products |
| Offers | the rest | Promotions, seasonal offers, a call to enquire |
You get next month’s plan for approval in advance, with copy and visuals.
Reels and short video
Short vertical video now gets the most organic reach on Instagram and Facebook. You don’t need professional production: a video shot on a phone, with good light, captions and a clear message in the first two seconds, often works better than a polished advert. We help with ideas and scripts, edit the footage you or your team shoot, and by arrangement we come to film as well.
TikTok, LinkedIn and other networks
For most businesses Instagram and Facebook are still the main networks. TikTok makes sense for brands with younger customers and for products that show well on video, and the same footage can often be used for Reels. LinkedIn is useful for B2B companies and recruitment. We don’t recommend being everywhere: two networks run consistently are better than five abandoned profiles.
Comments, messages and negative reactions
A quick reply to a message often decides whether a customer calls you or a competitor. We agree who answers what: we handle general questions and comments, your team handles specific quotes and bookings, with ready replies for the most common questions.
We answer a negative comment calmly, publicly and briefly, and sort out the details in private messages. We don’t delete comments, except insults and spam. People trust a profile that shows how it solves problems more than one with no criticism at all.
Social media, SEO and AI search
Your social media profiles are part of your company’s digital identity. The same name, description, contact details and website link on every profile help Google and AI tools recognise you as one brand. Growth in searches for your company name is a signal for both SEO and GEO.
How we work
Three steps to measurable growth
01 Analysis
A review of your website, your competitors and your keywords. You get a clear list of what is holding back growth.
02 Plan and delivery
Priorities ranked by their impact on sales. We handle the technical side, the content and the campaigns, with no wasted effort.
03 Measurement and growth
A monthly report with enquiries, rankings and spend. We double down on whatever brings in business.
Work
Where we have already done this
FAQ
Social media: questions and answers
Community management isn’t included in the basic package, but it can be arranged.
Filming isn’t included. We edit and publish the material we receive from you.
Indirectly, yes. A consistent profile with the same name and a link to your site helps Google and AI tools recognise you as one brand, and growth in branded searches is a signal for both SEO and GEO.
The basic plan includes 4 posts and 3 Stories a week and 2 videos a month. We adjust the volume to your business.
You do. We send the monthly plan in advance, and posts go out only after you approve them.
Yes, with the Pixel and Conversions API, and tracking of enquiries and purchases.
Yes, when TikTok suits your customers and your product. We usually run it alongside Instagram, because the same short video can be used on both.
It depends on your audience. At the start we post at different times, and after the first month we choose times based on your profile’s statistics.
Yes, and we recommend it. Real material from your business works better than stock photos. We select it, edit it and turn it into posts.
No, except insults, spam and fake accounts. We reply to criticism calmly and solve the problem in private messages, because that builds trust with other customers.
Further reading
More detail on Optimizacija-Sajta.rs (in Serbian)
How we work
Social media management, month by month
Good social media management isn’t random posting, it’s a plan that is checked against the numbers every month. This is what one month of working together looks like.
Content plan
At the start of the month you get a posting calendar: topics, formats (photo, carousel, Reels) and copy. You approve it before anything is published, so nothing goes out without your agreement.
Posting and community
We post to plan, reply to comments and messages within the agreed time and pass on enquiries that need your decision.
Paid promotion
Organic reach is small these days, so social media management almost always includes Meta advertising: promoting the best posts and running campaigns for enquiries or sales. Meta publishes its ad rules in its Advertising Standards.
Report
At the end of the month we show reach, engagement, messages and, most importantly, how many enquiries and sales came from social media. Social media management without measured results is just a cost.
Social media management works best alongside a fast website and Google Ads, because customers often see a post on Instagram and buy later after a search. See also marketing for hotels and marketing for online stores, where social media matters most.
Planning and measurement
Social media management that gets measured, not just posted
Social media management only makes sense when it is tied to a business goal. So before the first post we agree what we measure: enquiries from messages, website visits, sign-ups or sales. Without that goal, social media management quickly turns into a list of posts nobody follows.
Our social media management includes a monthly content plan, visuals and copy, posting at the times your audience is active, replies to comments and messages as agreed, and a monthly report with recommendations. Where needed, we link organic content with Meta ads, so the best posts get extra reach with a precisely defined audience.
Professional social media management usually starts with Instagram and Facebook, and we add LinkedIn or TikTok where it makes sense. We adapt it to your industry, your brand’s tone of voice and the resources you have for photos and video.
Enquiry
Send us an enquiry.
We reply within one working day.
+381 69 740 754
office@plusnet.rs
Mon – Fri, 8:00 – 16:00 (CET)