Web design
Websites and online stores that sell from day one
We build fast WordPress websites and WooCommerce stores with SEO foundations from day one. From a site for a local service business to a store with a thousand products and online booking.
In short
Websites that bring enquiries, not just good looks
Building a website with us starts with one question: what should the site deliver? Calls, enquiries, bookings or sales. We plan the pages, copy and design around that answer, and only then write code.
We work with WordPress and WooCommerce, because you can then change the content yourself, while the site stays fast and ready for SEO. Every website build includes a basic SEO structure, Google Analytics 4 and Search Console from day one.
What's included
Real work, not promises
Every item comes with its own deadline and its own measure of success.
Service business websites
A separate page for each service and area, clear calls to action and forms that work.
Online stores
WooCommerce, card payments, tax-compliant receipts and a Google Shopping feed.
Booking systems
Our own online booking systems, with seasonal prices and packages, and no commission to platforms.
Integrations
Product import through supplier APIs, CSV data, Meta catalogue.
Speed and security
Caching, image optimisation, protection against attacks and regular backups.
Multilingual websites
English, German, Serbian, Hungarian. We build websites for Serbia, the rest of Europe and other markets.
A website that works like a salesperson, not a business card
A good website isn’t just good-looking. It answers customers’ questions, shows proof, leads to an enquiry or a purchase, and is ready for Google and AI search from day one. We build websites on WordPress and online stores on WooCommerce, because they give full control over content and SEO, with no monthly commission on sales.
Behind us are websites for service businesses, online stores with more than a thousand products, a hotel website with its own booking system, B2B sites and a tourism portal, for Serbia, the rest of Europe and other markets.
What we build
Service business websites
A separate page for each service and area, clear calls to action, forms that arrive in your inbox, reviews and examples of work. Examples: Dream Cleaning, Urban Werk.
Online stores
WooCommerce with card payments, tax-compliant receipts, couriers, a Google Shopping feed and a Meta catalogue. Examples: Kocke.rs, Bazeni Akcija, MojKarcher.rs.
Booking systems
Our own plugins for online booking with seasonal prices, packages and card payments, with no commission to platforms. Example: Hotel Fantastico.
B2B and manufacturer websites
Product catalogues, configurators, technical data and enquiries by product. Examples: Extraform, Lift&Carry.
Multilingual websites
English, German, Serbian and Hungarian, with hreflang set up correctly.
How the build works, step by step
- Conversation and plan: goals, customers, competitors, keywords and page structure.
- Structure and content: a sitemap, copy for the main pages (we write it or edit yours), photos.
- Design: a look tailored to your brand, mobile first, then desktop.
- Build: WordPress or WooCommerce, forms, integrations, payments, SEO foundations and schema.
- Testing: speed, mobile display, forms, payments, redirects from the old site.
- Launch and training: we show you how to change text, images and products yourself.
SEO, AEO and GEO from day one
Every site gets clean URLs, a correct heading structure, meta data, an XML sitemap, structured data about your company, services and products, FAQ sections with short answers, llms.txt and a properly configured robots.txt. On a redesign we map every old URL and set up 301 redirects, so you don’t lose your existing rankings.
Speed and security
Caching, images in WebP and AVIF, lightweight themes and only the plugins you need. Login protection, regular backups and updates. We protect forms from spam without CAPTCHA puzzles that drive people away.
After launch
A website is a living system. We offer maintenance (updates, backups, error monitoring) and continued growth through SEO and advertising. For the first weeks after launch we watch Search Console and analytics so we can spot and fix any problem straight away.
A site structure that ranks
Before the design we build a sitemap based on how your customers search. Every important service gets its own page with its own keyword, and pages are linked so that both customers and Google find their way easily:
- home page: who you are, who you work for, your main services and proof of trust;
- service pages: one for each main service, with the process, examples and questions;
- work or references: real projects with images and descriptions;
- about and contact: people, address, map, opening hours, phone and a form;
- blog or guides: answers to the questions customers ask before they decide.
A single “Services” page with a list of ten items ranks for none of them. Ten good pages can rank for ten groups of searches.
WordPress: why and how
We build most websites on WordPress. The reasons are practical: you change the content yourself without a developer, the system is proven on millions of sites, there is a solution for almost any need (booking, a store, multiple languages) and you aren’t tied to one agency.
WordPress’s advantages are easily lost with a heavy theme and thirty plugins. So we use a lightweight base, only the plugins you need and caching, and images are optimised automatically. The goal is a site that opens quickly on a phone and passes Core Web Vitals.
| Off-the-shelf theme with lots of plugins | Our approach | |
|---|---|---|
| Speed on mobile | Often slow, lots of scripts | A lightweight base, only what is used |
| SEO foundations | Generic, needs reworking | Structure, schema and meta data from the start |
| Content changes | Complicated page builders | A simple editor for your team |
| Maintenance | Many plugins to update | Fewer plugins, less risk |
A website that turns a visit into an enquiry
A beautiful site with no enquiries is an expensive catalogue. On every page we check whether a visitor immediately sees what you offer, why you and what to do next:
- a phone number and enquiry button visible on mobile without scrolling;
- short forms, with only the fields you really need;
- WhatsApp or Viber for customers who would rather write than call;
- proof next to the call to action: reviews, number of projects, well-known clients, manufacturer guarantees;
- tracking of every form, call and message click, so you know where enquiries come from.
Redesign without losing rankings
The biggest risk with a new website isn’t the design, it’s a drop in Google after launch. It happens when page URLs change without redirects, when text that ranked is removed, or when the site goes live with indexing blocked. So before a redesign we:
- list every existing URL and the pages that bring visits and links;
- build a plan of 301 redirects from old to new URLs;
- keep or improve the content of pages that rank;
- after launch, check Search Console and 404 errors every day for the first week.
Legal and technical requirements
Every business website needs company details (name, registration and tax numbers, address), a privacy policy and a cookie notice when analytics and pixels are used. An online store also needs terms of sale and information on the right of withdrawal, complaints and delivery. Sites for the EU market have GDPR obligations, and in Germany and Austria an Impressum is required. We prepare these pages as part of the project, but the text of legal documents should be checked by your lawyer or accountant.
What the scope of the project depends on
- the number of pages and languages,
- whether you need an online store, and how many products,
- integrations (bank, tax systems, couriers, suppliers),
- special features (booking, calculators, configurators),
- whether we write the content.
After the first conversation you get a proposal with the exact scope and timeline.
Need an online store?
For online sales we have a dedicated service: online store development on WooCommerce, with card payments, couriers, an SEO category structure and a Google Shopping feed.
How we work
Three steps to measurable growth
01 Analysis
A review of your website, your competitors and your keywords. You get a clear list of what is holding back growth.
02 Plan and delivery
Priorities ranked by their impact on sales. We handle the technical side, the content and the campaigns, with no wasted effort.
03 Measurement and growth
A monthly report with enquiries, rankings and spend. We double down on whatever brings in business.
Work
Where we have already done this
Extraform
A manufacturer’s website with a 3D configurator, ready for AI search
FAQ
Web design: questions and answers
A service business site usually takes 3 to 6 weeks and an online store 6 to 10 weeks, depending on the number of products and integrations.
Yes. The site runs on WordPress and we will show you how to change text, images and products.
Yes, if the redesign is done carefully: we keep the URLs or set up 301 redirects for every old page.
Yes. Every site gets structured data, pages with short answers, llms.txt and a robots.txt set up for the AI crawlers you want.
We use proven WordPress themes as a base, but the structure, content and design are made for your business.
We can, using your information, or we edit and SEO-optimise the copy you send us.
Yes. The domain, hosting and site are in your company’s name, and you have administrator access.
For most businesses WordPress is the better choice: faster to build, easier to change and not tied to one developer. A site built from scratch makes sense for specific applications and very large systems.
As many as you have main services, plus the home page, work, about and contact. For a business with five services that is usually around ten pages, with guides and a blog added over time.
Yes. Most visitors arrive on a phone, and Google assesses sites by their mobile version. We build and test the site for mobile first.
Hosting is the server the site runs on. We can recommend and set up hosting, but the contract is best in your company’s name, so the site always stays under your control.
Maintenance (updates, backups, security and small changes) is agreed separately, as needed. A site without updates becomes slow and vulnerable over time.
If it is slow on mobile, doesn’t bring enquiries, you can’t change the content yourself or it doesn’t look like the company you are today, it’s time for a redesign. A free audit shows what can be fixed without a new site.
Further reading
More detail on Optimizacija-Sajta.rs (in Serbian)
Web design: how a project runs and what you get
1. A plan of pages and keywords
Before the design we draw up a list of pages based on what people search for on Google. Every service gets its own page, because one page can’t rank well for ten different searches.
2. Design and copy
We design around your logo and colours, and write copy that answers the customer’s questions: what you do, for whom, how long it takes and how to order.
3. Speed and mobile display
More than two thirds of visits come from phones. So we test the site against Google’s Core Web Vitals metrics: fast loading, a stable layout and quick response to touch.
4. Legal and technical basics
An SSL certificate, a privacy policy, cookie consent, spam protection for forms and regular backups. For an online store we add card payments, couriers and tax-compliant receipts.
5. Handover and training
After launch you get access and a short training session, and the site stays yours: the domain, hosting and accounts are in your company’s name.
Building the website is the first step. For it to bring in business it needs SEO or Google Ads. For online sales, see online store development.
Website development
Website development for businesses in Serbia, the EU and beyond
Building a website with us always starts with the question: what should the site deliver? An enquiry, a call, a booking or a sale. We plan the pages, copy and the visitor’s path to contact around that.
Most business websites we build run on WordPress, because it is fast, easy to update and has excellent SEO foundations. Every website we build includes mobile design, fast loading, basic technical SEO, Google Analytics 4 and conversion tracking from day one.
How long does it take to build a website? It depends on the number of pages, languages and features, and on how quickly the copy and photos arrive. We agree the timeline before we start, after a short conversation about the project.
What matters most when building a website? A clear goal, speed and a structure Google understands. Building a website without an SEO plan often means it has to be reworked later.
After the build we offer maintenance, backups and ongoing SEO and advertising, so the site doesn’t stand still but grows. See examples of our web design work in the portfolio.
Enquiry
Send us an enquiry.
We reply within one working day.
+381 69 740 754
office@plusnet.rs
Mon – Fri, 8:00 – 16:00 (CET)