Online store development
Online stores that sell and rank from day one
An online store is more than a catalogue with a basket. It has to open quickly on a phone, let customers find products easily, handle payment and delivery without errors, and have category pages that rank on Google. We build WooCommerce stores that are ready for SEO and advertising from day one.
What's included
Real work, not promises
Every item comes with its own deadline and its own measure of success.
WooCommerce store
An online store on WordPress and WooCommerce: easy for you to edit, and not tied to one agency or a closed platform.
Payments
Card payments through the bank or payment processor of your choice, bank transfer and cash on delivery, depending on what you offer.
Delivery
Courier services set up, shipping rates by weight or basket value, and clear messages to customers about delivery times.
SEO structure
Categories as landing pages with copy, filters that don’t create duplicate pages, product schema and clean URLs.
Product import
Import from Excel, CSV or a supplier’s XML feed, and connection to your warehouse or accounting software where possible.
Ready for ads
A Google Merchant Center feed, Meta catalogue, GA4 e-commerce tracking and Meta Pixel, all set up before launch.
What you get when we build your online store
We build an online store as a sales tool, not a business card with a basket. That means thinking about three things from day one: can customers find a product easily and buy it on their phone, does Google understand and rank the categories, and are ads and tracking ready the moment the store goes live.
We work with WordPress and WooCommerce. It is the most widely used platform for online stores in the world, it is free, the site and the data are entirely yours, and there are extensions for local banks, couriers and tax requirements in Serbia and across the EU. More on choosing a platform in our guide Building an online store with WooCommerce.
How the build works, step by step
1. Plan and structure
We go through your range, your customers and your competitors. We build the category structure around how customers search, not how the warehouse is organised. A category called “inflatable pools” ranks; “group 14 items” doesn’t.
2. Design for mobile
Most customers arrive on a phone. We start the design with the mobile version: large images, a clear price, an “Add to basket” button always within thumb’s reach and a short path to checkout.
3. Products and import
We enter products or import them from Excel, CSV or a supplier’s XML feed. Where possible we connect the store to your warehouse or accounting software, so prices and stock stay accurate without manual work.
4. Payment and delivery
We set up the payment methods you offer (cards through a bank or payment processor, bank transfer, cash on delivery) and courier services with accurate shipping rates. We test the whole checkout with real orders before launch.
5. SEO, tracking and ads
Before launch we set up the SEO foundations, GA4 e-commerce tracking, the Meta Pixel and the Google Merchant Center feed. The store is ready for Google Shopping and Meta catalogue ads from day one.
6. Launch and training
After launch you get training and a short guide to products, orders, coupons and promotions, and we keep an eye on the first weeks of trading.
SEO for your online store from day one
Most online stores end up paying for expensive fixes later because SEO wasn’t part of the build. We build it in from the start:
- categories as landing pages, with short copy, FAQs and internal links;
- filters that don’t create thousands of duplicate pages in Google’s index;
- Product schema with price, availability and ratings, for rich results in search;
- unique descriptions for the most important products, instead of the manufacturer’s copied text;
- speed: optimised images, caching and hosting that copes with peak season.
More detail in our guide SEO for online stores and on the e-commerce SEO page on Optimizacija-Sajta.rs (in Serbian).
Online stores we have built
We have built online stores of different sizes: Bazeni Akcija (517 products, pools and equipment), Kocke.rs (1,290 products, LEGO bricks), MojKarcher.rs (a specialist store for Kärcher equipment) and Foto-Maja (online booking of photo services). Read the details of each project, what the challenge was and how we solved it, in our work.
After launch: maintenance and growth
An online store needs regular maintenance: WordPress, WooCommerce and plugin updates, backups, security checks and speed monitoring. We can take that over, and alongside maintenance we offer SEO, Google Ads with Shopping campaigns and Meta ads, so that after launch the store gets visitors too.
If you need a website without online sales, see web design.
WooCommerce, Shopify or a custom build
| WooCommerce | Shopify | Custom build | |
|---|---|---|---|
| Ownership | Everything is yours, on your hosting | A rented platform | Yours, but tied to the development team |
| Local payments and tax rules | Solutions exist for Serbia and the EU | Good in the EU, more limited in Serbia | Everything has to be developed |
| Monthly platform cost | Hosting and extensions | Subscription and app fees | Development maintenance |
| SEO control | Full | Good, with some structural limits | Full, if built well |
| Best for | Most stores, especially with local payment and courier needs | A quick start, selling mainly in Western markets | Very specific processes and large systems |
Payments, delivery and tax receipts
A store has to support the payment methods customers expect in its market: cards everywhere, often cash on delivery and bank transfer in Serbia, and wallets such as Apple Pay and Google Pay in much of the EU. We connect card payments through a bank or payment processor, with the pages and settings the provider requires for approval. Delivery is connected to courier services, for example D Express, BEX or Post Express in Serbia, with rates calculated by weight or zone and, where the courier allows it, shipments created automatically.
In Serbia, online stores must issue fiscal receipts under the e-fiscalisation rules; on stores we built, such as Bazeni Akcija and MojKarcher.rs, the fiscal receipt is issued directly from the store. For sales into the EU we set up VAT rules, currencies and the legal pages each market needs.
Large catalogues and product import
A store with hundreds or thousands of products can’t be maintained by hand. We connect it to supplier data (XML, CSV or API), with automatic price and stock updates and rules for categories, attributes and images. For Kocke.rs we developed our own plugins to import 1,290 products, with technical data tabs and SEO copy. With large catalogues we pay particular attention to the speed of search and filters.
Basket and checkout: where sales get lost
- compulsory registration before buying (we allow guest checkout);
- a delivery cost that only appears at the very end (we show it earlier);
- a form that is too long (only the essential fields, with autofill);
- unclear delivery times and return terms;
- a slow checkout page on mobile.
We measure each of these steps in Google Analytics, so you can see where customers drop out.
How we work
Three steps to measurable growth
01 Analysis
A review of your website, your competitors and your keywords. You get a clear list of what is holding back growth.
02 Plan and delivery
Priorities ranked by their impact on sales. We handle the technical side, the content and the campaigns, with no wasted effort.
03 Measurement and growth
A monthly report with enquiries, rankings and spend. We double down on whatever brings in business.
Work
Where we have already done this
FAQ
Online store development: questions and answers
It depends on the number of products, integrations and payment methods. A smaller store is usually finished in a few weeks, while a larger one with a feed import and a warehouse connection takes longer. You get an exact timeline in our proposal.
WooCommerce is a free WordPress extension, the site and data are entirely yours, it has extensions for local banks and couriers, and there is no monthly platform commission. Shopify makes sense for some stores focused on Western markets, and we discuss that openly.
Yes. After launch you get training and a short guide, so you can manage products, prices, promotions and orders yourself.
Yes. We set up the Google Merchant Center feed and the Meta catalogue before launch, so you can start advertising straight away.
First we do a review: speed, the path to purchase, categories, SEO and tracking. Often it is enough to fix the key parts, without building a new store.
Through the courier’s plugin or API, where the courier offers one. That way shipping is calculated automatically, and the shipment can be created from the order itself.
In Serbia, yes: online sales are subject to the fiscalisation rules, and the receipt can be issued directly from the store through a connected fiscal system. In EU countries the rules differ, and we set up invoices and VAT to match the market you sell in.
Yes, with good hosting, caching and carefully set-up filters and search. We have built a store with 1,290 products and an automatic import from the supplier.
Yes, with currencies, delivery, taxes and language versions set up where needed. Selling into the EU also means following GDPR and the consumer protection rules of those countries.
Further reading
More detail on Optimizacija-Sajta.rs (in Serbian)
E-commerce websites
E-commerce websites built to sell
Building an online store is more than uploading products. Our e-commerce development includes a category structure for SEO, filters, card payments, courier integration, a Google Shopping feed and tracking of every purchase.
We build e-commerce websites on WooCommerce, because the business stays the owner of the store and its data, with no monthly platform commission. A store can have anything from a few dozen to several thousand products, with import from Excel or a supplier’s API.
After the build we help with sales too: SEO for categories and products, Google Shopping and Meta ads. See examples from our portfolio, such as Bazeni Akcija and Kocke.rs.
Enquiry
Send us an enquiry.
We reply within one working day.
+381 69 740 754
office@plusnet.rs
Mon – Fri, 8:00 – 16:00 (CET)