Product descriptions that rank and sell: a guide for online shops
How to write product descriptions that rank on Google, get picked up by AI search and turn visitors into buyers: structure, keyword research, scaling across a big catalogue.
PlusNet blog
Practical know-how on SEO, ads and websites that bring in enquiries
Guides drawn from our day-to-day work on client sites and campaigns: what to check, in what order and why. No filler, just examples you can put to use straight away.
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YouTube advertising for businesses: formats, targeting and how to make video bring in enquiries
A practical guide to YouTube ads for small and mid-sized businesses: ad formats, targeting by Google searches, remarketing, video that works and measuring enquiries.
Google Merchant Center: why products get disapproved and how to get them back into Shopping
Why Google Merchant Center disapproves products or suspends accounts for misrepresentation, and how to fix price, availability, image and GTIN issues and improve your feed.
Running an online shop in Serbia: card payments, IPS, fiscalisation and required information
What it takes to sell online in Serbia: card acceptance and bank requirements, IPS QR payments, electronic fiscalisation, delivery and the pages your shop must have.
Structured data (schema) for businesses: what actually works in 2026
Which schema types still earn rich results in 2026 (Product, LocalBusiness, Breadcrumb, Article, Event), which were retired (FAQ, HowTo), how to test them and why they help AI search.
Meta Advantage+ campaigns: what to hand to the algorithm and what to keep for yourself
How Meta Advantage+ audiences, placements, creative and budgets work, what they need to perform (pixel plus Conversions API) and what you should still control yourself.
Core Web Vitals and INP: how to speed up a WordPress site where it actually shows
What LCP, INP and CLS measure, good thresholds, where to check real-user data, the usual WordPress culprits and the fixes in order of payoff: caching, images, plugins, scripts.
Performance Max campaigns: when they make sense and how to stay in control
When Google Ads Performance Max makes sense, what it needs (tracking, feed, assets), and how to keep control with brand exclusions, negative keywords, channel reports and asset groups.
Google reviews: how to get more ratings without breaking the rules
A practical system for getting more Google reviews: direct review links, the right moment, personal requests, replying to bad reviews and what Google's policies prohibit.
Conversion tracking in GA4: calls, forms, WhatsApp and purchases
Step-by-step GA4 conversion tracking with Google Tag Manager: form submissions, phone and WhatsApp clicks, WooCommerce purchases, key events, consent mode and common mistakes.
Negative keywords in Google Ads: how to stop paying for the wrong clicks
How to find and add negative keywords in Google Ads: the search terms report, starter lists, match types for negatives, shared lists, PMax negatives and the mistakes to avoid.
Google AI Overviews: how to make your site a source, not a casualty
What Google AI Overviews and AI Mode are, who loses and who gains, how Google picks sources and the concrete steps to get your pages cited, plus how to measure the effect.
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SEORankings and enquiries from Google search
Google AdsSearch, Shopping and Performance Max
Meta adsFacebook and Instagram campaigns
Web design and developmentFast sites built ready for SEO
Online shopsWooCommerce with card payments
Local SEOGoogle Maps and local search
AEO and GEOVisibility in ChatGPT and AI Overviews
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