Healthcare
SEO and Google Ads for pharmacies, practices and clinics
Healthcare is the field where Google checks most strictly who writes the content, and advertising has its own rules. So we never work from a template here: content has to be expert and signed, and campaigns set up so that Google does not reject them.
In short
Healthcare marketing: expert, accurate and compliant
Healthcare marketing follows stricter rules than most other fields. Google assesses health pages with particular care, and ads for medicines and medical services come with restrictions. That is why we approach healthcare marketing with a focus on accuracy, qualified authors and clear sources.
We work with pharmacies, dental practices, private clinics and laboratories that want more patients and customers from search.
What we do
Specifically for your sector
Content with expert sign-off
Health articles reviewed and signed by a pharmacist or doctor, with an author bio on the site.
Local SEO for practices
Google Business Profile, patient reviews and a page for each service, so people find you when they look for a practice nearby.
SEO for online pharmacies
Categories and products organised the way people search: by problem, active ingredient and brand.
Google Ads that follow the rules
Campaigns that respect Google’s healthcare policies and local regulations, with no rejected ads or suspended accounts.
Service pages
A dedicated page for each service (implants, whitening, health check-ups) covering how the treatment works and common questions.
Medical tourism
Pages and campaigns in English and other languages for patients from the diaspora and abroad.
Why Google judges healthcare websites more strictly
Google calls topics that affect health and money “Your Money or Your Life” (YMYL) and expects stronger evidence of expertise, experience and trustworthiness (E-E-A-T) for them. In practice, an article about medicines, symptoms or treatments with no author and no sources struggles to rank, however well it is optimised.
So this is how we work with healthcare clients:
- every expert article has a named author or reviewer, with their title and a short bio;
- we cite sources and show the date the content was last checked;
- the About and Contact pages make it clear who is behind the site, with the address and licences where required;
- we write clearly and carefully, with no promises of a cure and no sensational headlines.
Online pharmacies: SEO and Google Ads
Pharmacy customers rarely search for the exact product name. They search for a solution: “nasal spray for children”, “vitamin D drops”, “cream for dry facial skin”. So we organise an online pharmacy’s categories by problem and use, with filters for brand and form, and add short guides that help customers choose.
For Apoteka Apolo we run SEO and Google Ads for the online shop.
Advertising comes with its own rules. Google has strict policies for advertising pharmacies and medicines, and local regulations limit what may be advertised to the public. So we build campaigns around products that can be advertised (food supplements, cosmetics, medical devices and similar, in line with current regulations), choose ad wording carefully and regularly check for disapproved items in Merchant Center.
Dental practices and private clinics
Patients choose a practice locally and on trust. The first contact is almost always Google Maps: three practices, their ratings and reviews. That makes local SEO the most important channel for a practice: a well-kept Google Business Profile, a steady flow of patient reviews and replies to them.
On the website every service gets its own page: what the treatment is, who it is for, what the process looks like, how long recovery takes and the most common questions. Pages like these rank for searches such as “dental implants” or “teeth whitening” and answer the questions patients would otherwise ask by phone.
What we do not do: fake reviews, before-and-after photos that break platform rules, or promises of results. They put both the practice and its ad account at risk.
Medical and dental tourism
Serbia is an attractive destination for patients from the diaspora and neighbouring countries, especially for dental work. For these patients we create pages in English, German or Hungarian that clearly explain the treatment, the stay and communication before arrival, along with campaigns aimed at the countries patients come from. For multilingual sites we use the same approach as for companies working in EU markets.
FAQ
Healthcare: questions and answers
Yes, with restrictions. Google has specific policies for pharmacies and medicines, and local regulations limit advertising medicines to the public. So we build campaigns around products that may be advertised and check every ad.
YMYL covers topics that can affect people’s health, finances or safety. Google expects stronger evidence of expertise for them, so the content needs a qualified author, sources and clear information about who is behind the site.
Fastest through a well-kept Google Business Profile and regular reviews from satisfied patients, and over the long term through a dedicated page for each service on the website.
We prepare the articles, and a pharmacist or doctor from your practice checks and signs them off. That way the content has both SEO quality and the expert credibility Google looks for.
Work
Real examples
Related services
How we work
What healthcare marketing looks like in practice
Patients search in two ways: by service and city (“dental implants Novi Sad”) or by problem (“what helps with gum inflammation”). Good healthcare marketing covers both paths, each with its own type of page.
Service pages and local SEO
Each service gets a page describing the procedure, how long it takes and how to prepare. Google Business Profile, reviews and accurate opening hours bring in patients from the local area.
Expert content with a byline
We write or review articles with a specialist from the practice and name the author. Google describes this quality through E-E-A-T in its guidance on helpful content.
Compliant advertising
Before a campaign goes live we check the ads against Google’s and Meta’s policies for healthcare services and products, so the account is not restricted.
Online shops for pharmacies
For pharmacies that sell online we handle category and product SEO and Shopping campaigns. This is where healthcare marketing meets ecommerce experience.
A real example is Apoteka Apolo, where we run SEO and Google Ads. See also local SEO and Google Ads.
Real examples
The local SEO approach we use for service businesses in Dublin works for medical practices too: a page for every service, reviews and an accurate Google Maps profile.
Enquiry
Send us an enquiry.
We reply within one working day.
+381 69 740 754
office@plusnet.rs
Mon – Fri, 8:00 – 16:00 (CET)