Website, SEO, AEO and GEO, 3D configurator
Extraform: a 228-page manufacturer website with a 3D configurator, ready for AI search
A manufacturer with many models needs a website that shows the product from every angle, explains the differences between variants and is easy to understand for both Google and AI search tools such as ChatGPT and Google AI Overviews.
228
content pages
3D
model configurator
llms.txt
ready for AI search
Project background
About the client and the market
Extraform is a manufacturer with a large number of models and variants. Buyers of a product like this don’t decide from a single photo. They want to see it from every angle, compare models, leaf through the catalogue and look at finished projects, and only then send an enquiry.
At the same time, the way people search is changing. Some of them ask an AI tool first: “who manufactures… in Serbia”, “what is the difference between…”. If the AI tool doesn’t understand who the manufacturer is and exactly what it offers, it can’t recommend it.
The goal was a site that works for three audiences at once: the buyer, Google and AI search engines.
The challenge
What needed solving
- Lots of models and variants that need to be shown clearly, without overwhelming the visitor.
- Heavy elements (3D, catalogues, galleries) that must not slow the site down.
- AI search that looks for verifiable, consistent information about the company and its products.
- Tracking that shows which element actually leads to an enquiry.
The solution
What we did
The site has a model catalogue with premium pages, a 3D configurator, PDF and 3D flipbook catalogues, and galleries of finished projects. We developed our own plugin, “Extraform AI & Search Foundation”, which adds verifiable company and product data, structured data, an SEO foundation and llms.txt, so AI tools understand and cite the offer correctly. Click and event tracking is set up on every important element.
- 228 content pages, galleries and a model catalogue
- 3D configurator and premium model pages
- PDF and 3D flipbook catalogues
- Our own AI and Search foundation plugin, with llms.txt
- Yoast SEO Premium
- Click and event tracking in Google Analytics
- Images in WebP and AVIF (Imagify)
- Enquiry forms and a chatbot
In detail
How the solution is set up
Showing the products
A model catalogue with premium pages, a 3D configurator, PDF and 3D flipbook catalogues, and galleries of finished projects. Buyers see the product much as they would in a showroom.
AI and Search Foundation
Our own plugin adds verifiable company and product data, structured data and an llms.txt file. The aim is for AI tools to understand exactly who Extraform is and what it makes.
Speed despite heavy elements
3D and catalogues load only on the pages that need them, and images are in WebP and AVIF. The rest of the site stays fast, on mobile too.
Tracking and enquiries
Clicks and events are tracked on every important element in Google Analytics. WPForms and a chatbot capture enquiries outside office hours as well.
SEO foundation
Yoast SEO Premium, a clear structure for model pages and internal links between models, catalogues and galleries.
Process
How we worked, step by step
- Content map. We listed the models, variants, catalogues and projects and arranged them into a clear structure.
- Product presentation. We set up premium model pages, the configurator and catalogues, with loading rules for the heavy elements.
- AI foundation. We developed the plugin for verifiable data, schema markup and llms.txt.
- Tracking. We tagged every important click and event in Analytics.
- Maintenance. We keep adding pages and check that the company details are consistent across the whole site.
SEO · AEO · GEO
Visibility in Google and AI search
This is a project where we put SEO, AEO and GEO in place from day one. Yoast SEO Premium covers classic search. Clear answers and structured data cover direct answers. The llms.txt file and verifiable company and product data help AI search engines describe and cite Extraform accurately.
For AI search, consistency is decisive: the same company name, the same product categories and the same contact details on every page. Without that, an AI tool can’t confidently connect the site with the company.
Where it stands today
What is on the site today
The state of the site on 1 November 2026:
- 228 published content pages
- 3D configurator and flipbook catalogues
- llms.txt and structured data from our own plugin
- Click and event tracking on all important elements
We don’t publish enquiry figures without the client’s consent.
Lessons
What you can apply to your own project
- A manufacturer with many models needs a configurator or a catalogue, not just a gallery.
- For AI search, consistent and verifiable company and product data is key.
- Load heavy elements only where they are needed.
- Track clicks on every important element, so you know what leads to an enquiry.
Who this approach is for
Who this approach suits
A manufacturer’s site with a configurator and AI search readiness makes sense for any business selling a product that buyers want to see, compare and customise before they enquire: furniture, joinery, fencing, modular buildings, machinery, interior fittings.
- Manufacturers with many models and variants
- Businesses that sell through enquiries rather than a shopping basket
- Businesses that want ChatGPT and Google AI to describe them correctly
- Businesses that want to know which part of the site brings in enquiries
Technology
- WordPress
- Elementor Pro
- Yoast SEO Premium
- Imagify
- 3D FlipBook
- WPForms
- WPCode
Related services
Services used in this project
FAQ
Questions about the Extraform project
A text file in the root of the site that gives AI tools a short description of the site and lists its most important pages.
Heavy elements load only on the pages that need them, and images use modern formats, so the rest of the site stays fast.
Consistent, verifiable company and product data, structured data and llms.txt, so AI tools can describe and cite the business accurately.
Every important click and event is tracked in Google Analytics.
Yes. Extraform is an example of a manufacturer’s site with a catalogue, a configurator and AI readiness.
Key lessons
What Extraform shows about websites for manufacturers
Extraform is a manufacturer whose website has to take over part of the sales conversation. Buyers want to see a model from every angle, compare variants and check finished projects before they send an enquiry. That is why Extraform got a 3D configurator and a clear page structure by model.
What turned out to matter most
- One page, one model. Every product has its own page, so Extraform can appear in search for the exact model name.
- Ready for AI search. Structured data and llms.txt help ChatGPT and Google AI Overviews understand the offer.
- Enquiries without friction. From the configurator, buyers send an enquiry straight away with the chosen model.
We offer a similar approach to any manufacturer or B2B business. Have a look at marketing for manufacturers and B2B and GEO optimisation; for more on structured data, see Google’s introduction to structured data.
Similar projects
Enquiry
Send us an enquiry.
We reply within one working day.
+381 69 740 754
office@plusnet.rs
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