How we work
What working with us looks like
No magic and no vague packages. Here is the whole process, step by step: what we do, what we need from you and what you get every month.
Process
Four steps to working together
01 Free audit
We review your website, Google profile, ads and competitors. Within one working day you get a prioritised list of what is holding back growth.
02 Call and plan
We talk about goals, budget and capacity. We propose channels and an order of work, with clear measures of success.
03 The first 30 days
We set up tracking, fix technical errors, sort out your Google Business Profile and launch campaigns. This is the foundation for everything else.
04 Monthly rhythm
Work to plan, a report every month and agreement on what to scale up and what to switch off.
1. Free audit
Everything starts with a free SEO audit. We look at your site the way Google sees it: indexing, speed, structure, titles, content and links. If you run ads, we also check campaign settings and conversion tracking, and for local businesses the Google Business Profile.
You get a short report in plain English: what is working, what is holding back growth and what to fix first. The report is yours to keep and use, even if you decide not to work with us.
2. Call and plan
On the call we want to understand your business, not just your website: who your best customers are, which services or products earn the most, how many enquiries you can handle and what a good month looks like for you. Based on that we propose a plan: which channels, in what order and what we measure.
We do not sell everything to everyone. Some businesses only need solid local SEO, others need a new website before any advertising, and some online shops should start with Shopping campaigns and only then move on to SEO. The plan is written down, with goals and deadlines, so everyone knows later what was agreed.
3. The first 30 days
The first month is about the foundation. Without it, nobody can tell later what works and what does not.
- Tracking: Google Analytics 4, Search Console, tracking of enquiries, calls and sales, Google Ads and Meta conversions.
- Technical errors: indexing, speed, duplicates, redirects and anything else the audit flagged as urgent.
- Profiles and accounts: Google Business Profile, Merchant Center and ad accounts, set up and connected.
- First campaigns and pages: if advertising is part of the plan, we launch the first campaigns; for SEO we improve the most important service or category pages.
What we need from you
The best results come when we understand the business from the inside. At the start we need:
- access to your website, Google accounts and ad accounts (or permission to open them in your company’s name);
- a contact person who can answer questions about your services and products;
- real photos: your team, premises, work and products;
- feedback on enquiries, telling us which were good and which were not, because that directly improves the campaigns.
Monthly rhythm and reports
Every month you get a report that makes sense to someone who is not a marketer: how many enquiries, calls and sales came in and from which channel, how much was spent on ads, how your Google rankings are moving and what was done. The report ends with the plan for the following month.
We make decisions based on data: we put more into what brings in business and switch off what only costs money. If something is not working, the report says so, together with what we are changing.
Your accounts, your data
Your website, domain, Google Analytics, Search Console, Google Business Profile and ad accounts are all registered to your company. We get agency access. If we stop working together one day, everything stays with you, with the full history of your data.
FAQ
How we work: questions and answers
We send the audit within one working day of your enquiry.
Ads bring the first enquiries within the first few weeks. SEO usually takes a few months, depending on the competition and the state of the site. Local SEO and a well-kept Google profile often show changes sooner.
You do. The website, domain, Google accounts and ad accounts are registered to your company, and we get agency access.
A short overview of enquiries, calls and sales by channel, ad spend, Google rankings, work completed and the plan for next month, written in plain language without unnecessary jargon.
Related services
In more detail
How we work after the first 30 days
The first month is set-up: the audit, conversion tracking and the plan. After that the work settles into a monthly rhythm, and that is what clients ask about most when they want to know how we work.
Weekly
We check campaigns, search terms and budgets, publish the planned content and watch for technical errors in Google Search Console. If something drops suddenly, we get in touch straight away rather than waiting for the end of the month.
Monthly
You get a report showing how many enquiries, calls or sales came from each channel, what we changed and what we suggest next. The report is based on data from Google Analytics 4 and the ad accounts, which you can access too.
Quarterly
Every three months we do a bigger review: which pages are growing, which campaigns perform best, where competitors have moved ahead and what needs to change in the plan.
What we expect from you
- Quick answers to questions about your offer and pricing.
- Feedback on the quality of enquiries.
- Access to the website and accounts, which remain your property.
This is how we work with every client, from small service businesses to online shops with thousands of products. See how we work in real projects:
If you would like to get started, the first step is a free SEO audit or a message through our contact page.
Enquiry
Send us an enquiry.
We reply within one working day.
+381 69 740 754
office@plusnet.rs
Mon – Fri, 8:00 – 16:00 (CET)